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Corporate Communication: A Guide to Theory and Practice, by Joep P. Cornelissen
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This book incorporates current thinking on corporate communication from both the academic and practitioner worlds, combining a comprehensive theoretical foundation with practical guidance and insights to assist managers in their strategic and tactical communication decisions. Rich case-study examples are provided from companies in the United States, the U.K., continental Europe, South-East Asia, and Australia.
- Sales Rank: #448210 in Books
- Brand: Brand: SAGE Publications Ltd
- Published on: 2011-04-06
- Original language: English
- Number of items: 1
- Dimensions: .61" h x 6.68" w x 9.57" l, 1.12 pounds
- Binding: Paperback
- 296 pages
- Used Book in Good Condition
Review
Joep Cornelissen has done a masterful job in integrating many ideas and approaches to corporate communication: academic theories, professional cases, management and communication theories, stakeholder theories, and U.S. and European perspectives. As a result, students, scholars, and practitioners all will gain a broad understanding of the discipline by reading this book (James E. Grunig 2011-04-25)
About the Author
Joep Cornelissen is a Professor in Corporate Communication and Management at the Rotterdam School of Management, Erasmus University a Visiting Professor at IE Business School in Madrid. In his day job, he teaches corporate communication and change management on executive and MBA programs and actively writes on these topics for leading academic journals such as the Academy of Management Review, Organization Science, and the Journal of Management Studies. He also frequently speaks at conferences and draws on his management and communication expertise to work with entrepreneurs and managers in private and public sector organizations.
Most helpful customer reviews
1 of 1 people found the following review helpful.
Good Text Book
By Angela Lamberth
Easy to read, organized, great information and research in the text. Great case studies also stand out in this book,.
0 of 0 people found the following review helpful.
Fake reference in Fig 10.3 "The life cycle of an issue."
By Amazon Customer
Cornelissen references:
Healey , M.C. (1978), ‘The dynamics of exploited lake trout populations and implications for management’, Journal of Wildlife Management, 42: 307– 328.
That article is about fish populations and mentions nothing about the life cycle of an issue.
0 of 0 people found the following review helpful.
School Books
By Anastasia Brown
As many school books this book does not make me happy while reading. While it had very good information and cases it didn't really teach me anything I didn't know already through my job as HR Manager.
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